We know that influencer marketing can boost your website traffic, sky rocket your sales and increase the number of conversations happening around your brand on social media. Many brands today are using this type of strategy but that doesn’t mean that they are all getting it right.

Since the pandemic social media has become the center stage of this tactic, and it’s changing at such a fast pace, there is a lot left to learn about how and why it works.

The Formula for Working with Influencers